Brand Development: I developed product-specific brand guidelines for messaging, voice and tone, style rules, and DEI and accessibility considerations.

Curriculum Design: I designed a curriculum and lesson plans for digital coursework, tying curriculum and learning objectives to product goals and tangible success metrics.

Copywriting & Content Design: I rewrote and adapted course content to make it on-brand, medically up-to-date, inclusive, and accessible to our target audiences of ages 8 - 80. I also collaborated with the UX designer and software developer on my team to fit the content to Opigno learning modules and content blocks. 

User-testing and Research: I collaborated with a UX designer on my team to survey target audiences and test user experience; researched the evolution of digital courses and family-centered learning post-Covid.

DEI and Accessibility: I advocated for the user experience throughout the project, ensuring that kids, teens, and parents with different body types, learning styles, and backgrounds felt included and supported. From messaging and videos to fitness activities, I chose content that worked for people with diverse needs. I also ensured my copywriting met WCAG 2 standards for readability.