Brand Development
Rock Warrior's Way
As the Brand and Content Lead, I revamped the brand's positioning and steered the marketing efforts to align with the company's new business goals. This involved brand development, audience research, brand strategy, and getting multiple stakeholder buy-in.
Key Contributions
Brand Development:
- Brand strategy
- Brand guidelines
- brand architecture
- brand archetype
- voice and tone
- messaging framework
Gap Analysis & Competitor Research:
Audience Research & Persona Development:
Social Media Marketing Materials:
Website Information Architecture (IA):
Company Brand Training: After we wrapped the project, I presented the new brand video kit to my company and trained people on using it. This also included developing guidelines for recording screen presentations and polishing up meeting recordings.
Results
We produced a 1 minute sizzle reel, 2 branded video logos, 3 transition elements, 3 lower-thirds styles, and two different caption styles. The supplementary guidelines and best practices documents I developed for the brand and internal training allowed us to accelerate similar video projects in the future and lend our expertise in video production to clients.
