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All posts in Brand Development

  • By Andreea Gabor August 13, 2025 In

    Team USA Olympics

    Team USAAs a content strategist at Phase2, I crafted a brand narrative to pitch a website redesign and app to Team USA and the U.S. Olympic & Paralympic Committee (USOPC).

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  • By Andreea Gabor March 26, 2025 In

    Audible

    AudibleAs a Marketing Specialist for Audible's Audiobook Creation Exchange (ACX), I developed a new brand strategy and messaging guidelines. I also led content strategy and copywriting for the blog, social

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  • By Andreea Gabor March 21, 2025 In

    Phase2 Video Production

    Video productionPhase2As a Brand and Content Strategist at Phase2, I led my agency's push into the video realm—producing a sizzle reel, developing branded video assets and brand guidelines, and leading

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  • By Andreea Gabor March 20, 2025 In

    Phase2 Thought Leadership

    Thought LeadershipPhase2Throughout my time working as a Brand and Content Strategist at Phase2, I developed original thought leadership to introduce current and prospective clients to our creative and strategic expertise

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  • By Andreea Gabor March 19, 2025 In

    St. Louis Children’s Hospital

    St. Louis Children's HospitalAs the lead content strategist and copywriter, I transformed an in-person family health and fitness class for the digital space. The final product was an inclusive and

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  • By Andreea Gabor March 19, 2025 In

    The North Face

    The North Face As a creative strategist at The Atlantic, I developed a brand narrative and creative brief for a 360 marketing campaign to drive awareness around The North Face’s

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