Copywriting: I wrote 30+ pages and sections for Patient Services and Conditions, from aortic disease and hypertrophic cardiomyopathy to GERD, urogynecology, and more. I drew heavily from the brand guidelines and focused on making the copy comforting, clear, and easy to understand for patients of all ages and abilities. I also leaned on trusted subject matter experts, existing content from the old website, and my own medical knowledge from a wilderness medicine training course. Additionally, I used competitor/comparator websites and ChatGPT to help me brainstorm approachable ways to introduce some of the dense subject matter. 

Content Design: I sharpened my skills in Drupal and content design, adapting and organizing content for the new layout. I used existing wireframes and designs as my inspiration, and leaned on my content strategy experience to organize pages that had a wide variety of content types and formats (ex. Patient Resources pages that included videos, PDFs, bullet points, etc.)

DEI and Accessibility: I advocated for the patient experience throughout the project, following WCAG 2 standards for readability and ensuring that my copywriting adhered to an 8th grade reading level or below. I also helped research and set inclusive writing standards for this project, empowering teams to write about gender-related medical terminology for a diverse audience. 

Collaboration: I collaborated with a team of copywriters, content strategists, and developers from my agency and the client. This involved coordinating and responding to feedback from my team leads.

User-testing & QA: I supported the QA team on checking links and functionality for individual pages.