Content Creation: I created reels, posts, and Stories to promote the Stio brand throughout the course of a year. I adapted the creative brief for each seasonal campaign to fit my unique voice and tone and resonate with my followers—a global community of mountain athletes and adventurers. 

• 9 in-feed posts
• 20 Stories
• 4 Reels
• 3 image carousels

Copywriting: I wrote the copy for my content, integrating themes from Stio's brand brief with topics I'm passionate about writing about: personal growth, mountain adventures, and poetry. I experimented with two different caption formats: short fragments and micropoetry, and longer poems. I tagged Stio with the appropriate brand hashtags and did my own research to select additional relevant hashtags.

Brand Integration and Storytelling: I enjoyed the flexibility and creativity of my partnership with Stio, relishing the challenge of integrating their brand with mine. I focused on their theme of "let the outside in" and created content that reflected my ever-evolving relationship with myself and finding myself in the outdoors.